New Consumer Web Site
Answers Questions About Produce

Got a question about a particular fruit or vegetable? The Produce Marketing Association recently launched a consumer web site at www.aboutproduce.com. that will provide the answer. Just type in the name and a searchable database will give you what you need to know.

The site serves as an information resource about such topics as nutrition, health, and fruit and vegetable storage and handling. It also features trivia and recipes. The site is a joint project of the Produce Marketing Association and the Produce for Better Health Foundation.

The Produce Marketing Association (PMA), founded in 1949, is a nonprofit trade association serving over 2,500 members who market fresh fruits, vegetables, and floral products worldwide. Its members are involved in the production, distribution, retail, and foodservice sectors of the industry. For more information see www.pma.com.

The Produce for Better Health Foundation (PBHF) is the catalyst for creating a healthier America through increased consumption of fruits and vegetables. The Foundation is a nonprofit organization which, in cooperation with the National Cancer Institute (NCI), sponsors the national 5 A Day-- for Better Health program. The 5 A Day goal is to increase consumption of fruits and vegetables to an average of 5 or more servings a day to improve the health of Americans.

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